Experience

ADVERTISER PERCEPTIONS 2024 – Present

VP Sales

Represent the global leader in research-based business intelligence focusing specifically on Advertising, Marketing and Ad Tech industries.

 

AMAZON 2021 – 2023

Amazon Ads/Senior Director, Sales Strategist 8/22-Present

Develop, design and execute GTMstrategies for global ad sales teams. Unify cross-functional partners to address and commercialize customer needs. Development of scalable, new products, features and first to market offerings.

• Design/implement merit based sales incentive/compensation plan to benefit employees across the sales org.

• Devise omni-channel narratives/playbooks for deployment to sales teams that increased ad revenue (video and brand placement).

 

EVITE  2018-2021

SVP Revenue & Operations

Establish Sales, Sales Development, Strategy, Data/Programmatic and Operations organization. Implement GTM strategy that inspires buyers to incorporate Evite’s extensive first party data.

• Launched Amazon Storefront, Affiliate and Bounty Programs

• Initiated strategic e-commerce integrations that extend beyond traditional media buys

 

UNDERTONE 2015-2018

Global VP,  Programmatic Sales, Strategy & Channel Partnerships

Develop, implement, and execute Undertone’s global programmatic positioning and sales strategy.  Develop key strategic platform relationships to formulate a cohesive programmatic effort. 

Achieved 660% year over year revenue growth 2015/2016, 325% 2016-2017.

• Create a supportive and winning sales culture for a team steeped in traditional digital sales experience  with little to no exposure to programmatic.

• Develop partnerships across ATD’s/agencies as well as SSP/DSP/DMP ecosystem to insure best in class programmatic offering.

PUBMATIC 2014-2015

Global VP,  Media Solutions

Create and execute against first global demand side strategy for top rated SSP. Develop and foster key client relationships, evangelize programmatic and inspire buyer confidence through education and expert understanding of the programmatic ecosystem.

• Developed best in class RTB, Ad Agency/Client direct sales teams and establish strategic DSP relationships that resulted in greater ROI.

• Achieved 125% year over year revenue growth 2014/2015.

 

MEREDITH CORPORATION 2011-2014

VP Publisher, Ladies Home Journal/lhj.com VP Publisher

Hired to innovate and transform oldest women’s service print/digital brand by implementing new, strategic, integrated social media platforms, partnerships and programs.

• Monetized new offerings; FB Instagram, Pinterest, Twitter, Video, Blogger Networks, Mobile.

• Developed lhj.com and LHJ’s blog, Gloss Daily into beauty destinations and new revenue streams.  Min proclaimed the Journal, “one of the most daring moves among magazines” 2013.

 

RODALE INC.  2006-2011

Women’s Health/Men’s Health/womenshealthmag.com, menshealth.com

VP Sales, Associate Publisher (2009-2011)

• Led and supported 40person+ MH/WH Sales and Marketing teams - Create and develop integrated programs across print, digital, experiential marketing and emerging technology platforms.

• Women’s Health named Advertising Age’s “Magazine of the Year” in 2009, Women’s Health and Men’s Health named to Adweek’s annual “Hot List” in 2009. Women’s Health’s 2009 ad revenue grew 7% vs. 2008.

Prevention/prevention.com

Associate Publisher (2006-2009)

• Train, hire/transform traditional print team into integrated brand sellers.

• Created and implemented digital sales strategy (revenue tripled in two years),  record ad revenue growth in 2007 resulted in being named to Adweek’s “Hot List” and being named a finalist for Min’s “Sales Team Leader of the Year” award.

 

TIME INC.  1995-2006

Teen People  (2005-2006)/Associate Publisher Sales and Marketing

People en Espanol  (2002-2005)/Associate Publisher/Ad Director

People  (1995-2002)/Eastern Ad Director/New York Manager/Sales Represenative

Grew career over eleven years at three People franchises.

 

EDUCATION & PROFESSIONAL DEVELOPMENT

Rutgers University/New Brunswick, NJ – M.A. in progress – Communications & Media

Montclair State University/Upper Montclair, NJ – B.A. Communications

 

• Board of Trustees: Henry George School of Social Science

• Laredo Group/Advanced Digital Media                            

• Center for Creative Leadership certified                           

• Time Inc. Publisher’s Course graduate

• Harvard Business School/Negotiations  

• IAB Certified/Committee member

• Volunteer: Oasis/Women and Children